Criminal organizations target journalists for various reasons. Among the most common one is to silence the press in the areas they operate in, and especially when the groups are trying to establish their presence in an area. They also kill journalists as retributions for publications that may damage their business.   Cartels want the press to be silent because keeping an image that a city is safe can prevent the Mexican government from sending more federal troops to the area.  In addition, Mexican media outlets find themselves vulnerable to attacks when they are in an area with two or more organized crime groups. A group might threaten to kill a journalist if there is coverage of them on the media, while another group might do the same if there is not any coverage.